Mr Anderson Yu is an EdTech pioneer, tech integrator, and the Founder and Director of Gamenoodlesoup Limited （遊戲湯麵）. His firm is an official Microsoft and Minecraft Global Training Partner, specializing in merging cutting-edge technology with creative content. Driven by a passion for gamification, his core expertise spans across educational technology, creative digital strategies, and behavioral design.

Mr Yu graduated with a degree in psychology, an academic background that gives him a deep understanding of user engagement and motivation. He subsequently became a self-taught programmer and digital content creator. Under his online alias, Wings (WingsThunder), he built a successful edutainment YouTube channel that grew to over 100,000 subscribers, sharing insights on gaming mechanics and educational content.

Leveraging his combined expertise, Mr Yu co-founded Gamenoodlesoup as an edutainment collective in 2015. He successfully scaled it into a premier EdTech company that handles digital transformations for education, advertising, and corporate sectors. Under his leadership, the firm became an official Microsoft in Education and Minecraft Global Training Partner, designing school curriculums and integrating advanced secure technologies like Microsoft Azure OpenAI services into primary education. Additionally, the company has delivered several high-profile initiatives. These include building Asia's first virtual concert inside Minecraft, and creating a 1:1 replica of Hong Kong using government open data to teach youth computational thinking.

Dedicated to education, Mr Yu previously served as a lecturer at the Vocational Training Council (VTC). He remains deeply committed to social impact through technology. He frequently collaborates with non-profits, including the Boys' and Girls' Clubs Association of Hong Kong, to develop specialized gamified programs. These initiatives aim to bridge the digital divide for underprivileged and special education need (SEN) students.