Mrs Annie Tse Yau On Yee has been the governing leader of Tse Sui Luen Jewellery (International) Limited since 2008. Through steering all senior executives towards the company's vision and mission with out-of-the-box thinking, she has been injecting new energy into TSL Group which has expanded to over 450 jewellery boutiques spanning over 110 cities in the Greater China region and Malaysia, with the headquarters established in Hong Kong. In the early years at the company, she pioneered jewellery ERP discipline and modernised the company's management through business process re-engineering. Prior to joining the jewellery industry, she worked for multi-national companies in the I.T. field of the USA and Hong Kong. She holds a Bachelor of Science in Computer Engineering, summa cum laude, from Boston University. As an outstanding female entrepreneur, she has won a number of leadership awards and gained public recognitions.

Mrs Tse is a Member of the Election Committee of HKSAR (Wholesale and Retail Subsector) 2021 – 2026, Chairman of Hong Kong Retail Management Association, Convenor of Retail Industry Consultative Networks of Employees Retraining Board, Member of (i) Committee on AI+ and Industry Development Strategy, (ii) Trade and Industry Advisory Board, (iii) Tourism Strategy Committee, and (iv) Council for Carbon Neutrality and Sustainable Development of the HKSAR Government, Nominated Member of Hong Kong Brand Development Council General Committee, Executive Committee Member of Diamond Federation of Hong Kong, China, Member of Advisory Group on Entrepreneurship and Industry Engagement of The Education University of Hong Kong and Member of Hong Kong Coalition. Beyond her home city, Mrs Tse is a Standing Committee Member of Hainan Provincial Committee of the CPPCC and Member of Hainan-Hong Kong Economic Cooperation and Development Consultative Committee. Since 2018, Mrs Tse has been representing Hong Kong’s retail industry at various levels, especially in seeking support from all stakeholders and presenting the business situation accurately and transparently, whose leadership and dedication are widely acknowledged. In recognition of her contributions to society, Mrs Tse was appointed a Justice of the Peace in 2024.